MEDIA KIT · October 2026

Back of the Sleeve

True stories behind the music, told as cinematic short documentaries. Hugely popular acts from the 1950s to today: the deals, the near-misses and the moments that almost stopped a record from existing.

Launch stageNew channel, Oct 2026. Early partners get launch pricing.
7 platformsYouTube, TikTok, Instagram, Facebook, X, Threads, blog + newsletter
Weekly1 long-form film + Shorts, daily posts, 2-4 articles
Tracked linksEvery sponsor link is a tracked link; you get a click report.

Audience

Music fans 18-44 who watch long-form documentaries about rock, pop, hip-hop and soul history. Live numbers are shared on request from YouTube Studio; we never inflate them.

Formats and launch rates

FormatWhat you getLaunch rate
Integrated read (60-90 s)Mid-roll in the film, link + code in the description and pinned commentFrom $150
Dedicated ShortOne Short built around your product, posted on YouTube, TikTok and InstagramFrom $100
Newsletter + blogSponsor slot in the weekly email and the story articleFrom $50

Rates are set from music-niche CPMs ($8-$18) and our current reach, and rise with views. Every deal includes a click report from our tracked links.

Brands in our space

Sponsors seen on channels like ours (music, history, documentary, storytelling): Incogni, AG1, Raycon, Wispr Flow, Boot.dev, Ground News, Helix Sleep, MDSH and FarmKind (each verified from a real video description).

Contact

Business email: on our YouTube About page · youtube.com/@BackOfTheSleeve